Privacy policy

Last updated: May 2026

1. Introduction

Real Good Days ("we," "our," or "us") operates the website realgooddays.com (the "Site"). This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have regarding your data.

By using our Site or placing an order, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the Site.

2. Information We Collect

We collect personal information that is necessary to fulfil your order and provide you with a functional shopping experience. We do not collect data beyond what is required for these purposes.

2.1 Information You Provide Directly

When you place an order or create an account, we may collect:

Contact information: full name, email address, phone number
Shipping address: street address, city, state, ZIP code
Billing information: billing address and payment details (see Section 2.3)
Order details: products purchased, sizes selected, order notes
Communications: any messages you send us via email or contact forms

2.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar technologies:

IP address and approximate geographic location
Browser type, device type, and operating system
Pages visited, time spent on pages, and referring URLs
Shopify analytics data used to improve site performance

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

2.3 Payment Information

All payment transactions are processed securely by Shopify Payments and its payment sub-processors (such as Stripe). We do not store your full credit card number, CVV, or other sensitive payment data on our servers. Payment information is transmitted directly to our payment processor using industry-standard encryption (TLS/SSL).

3. How We Use Your Information

We use the personal information we collect for the following purposes:

Order fulfillment: to process, produce, ship, and deliver your order
Customer communication: to send order confirmations, shipping updates, and respond to inquiries
Fraud prevention: to detect and prevent fraudulent transactions
Site improvement: to analyse how customers use our Site and improve the shopping experience
Marketing (with consent): to send promotional emails or newsletters, only if you have opted in. You may unsubscribe at any time.

We do not sell your personal information to third parties. We do not use your data for automated decision-making or profiling.

4. Who We Share Your Information With

To operate our business and fulfil your orders, we share limited personal information with the following categories of third-party service providers:

4.1 Shopify (E-Commerce Platform)

Our Site is hosted on Shopify. Shopify processes and stores your order data, payment information, and browsing data on our behalf. Shopify's handling of your data is governed by their own privacy policy, available at shopify.com/legal/privacy.

4.2 Print-on-Demand Fulfillment Partners

Because our products are made to order, your name, shipping address, and order details are shared with our third-party print-on-demand fulfillment partner(s) for the sole purpose of producing and shipping your order. These partners are contractually required to use your information only for order fulfillment and are not permitted to use it for their own marketing purposes.

4.3 Other Service Providers

We may also share data with:

Email marketing platforms (e.g., Klaviyo or Mailchimp) if you have opted in to receive marketing emails
Analytics providers (e.g., Google Analytics) for aggregated, anonymised site usage data
Shipping carriers for delivery and tracking purposes

4.4 Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or enforceable governmental request, or to protect the rights, property, or safety of Real Good Days, our customers, or others.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including:

Order records and transaction data: retained for a minimum of 5 years for tax, accounting, and legal compliance purposes
Customer account data: retained for as long as your account is active, or as needed to provide you with services
Marketing data: retained until you unsubscribe or request deletion

When personal information is no longer required, we will securely delete or anonymise it.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal information. These may include:

Right to access: you may request a copy of the personal information we hold about you
Right to correction: you may request that we correct any inaccurate or incomplete personal information
Right to deletion: you may request that we delete your personal information, subject to certain legal exceptions (e.g., tax record retention requirements)
Right to data portability: you may request your data in a structured, commonly used, machine-readable format
Right to withdraw consent: where we rely on your consent to process data (e.g., marketing emails), you may withdraw that consent at any time
Right to opt out of marketing: you may unsubscribe from marketing emails at any time using the link provided in each email

To exercise any of these rights, please contact us at hi@realgooddays.com. We will respond to your request within 30 days. We may need to verify your identity before processing certain requests.

6.1 California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

7. Security

We take reasonable measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption on our Site, secure payment processing through Shopify Payments, and restricted access to personal data within our organisation.

No method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

8. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child under 16, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at hi@realgooddays.com.

9. Third-Party Links

Our Site may contain links to external websites or services that are not operated by us (e.g., social media platforms). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

10. International Transfers

Our Site is operated from the United States, and our print-on-demand partners are based in the United States. If you access the Site from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after changes constitutes acceptance of the updated policy.

12. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Real Good Days Email: hi@realgooddays.com

We aim to respond to all privacy-related inquiries within 30 days.